Morgan Stanley analyst estimates that mobile internet users will catch up to desktop internet users by 2013 after which they'll exceed desktop internet users.
(source: Morgan Stanley Research)

Why a Mobile Website Should Be Your First Step Remove Barriers of Entry

As the mobile phone screen becomes large enough to make mobile Internet browsing viable, the standard LCD monitor used on your PC or Mac is also becoming larger. While the iPhone has a screen size of 3.5 inches, the smallest LCD monitor available for sale in the market today is 17 inches, with 19, 20 and 22 inch displays becoming more widely used.

Designing a website to produce optimum results from your website traffic means taking full advantage of the screen size and resolution you have available to you. This means that you will need to design a website that displays optimally on large LCD monitors and a different website that displays optimally on a mobile phone screen. Each website design needs a different approach.

Specialised Mobile Website Design

• Mobile Website Strategy - mobile phone users browse the Internet differently to computer users. The first stage in the process is identifying the optimum structure for your mobile website to align with the psychology of a mobile phone user while simultaneously driving visitor action. Our online marketing strategists will review your current website and create a mobile website strategy.
  
  
• Mobile Website Information Architecture - developing a mobile website requires a different style of information architecture to a standard web design. As part of the development process we will develop the optimum navigation and content display for the mobile phone user.
  
  
• Mobile Website Copywriting - if required, our copywriters will rewrite the wording on your standard website in a mobile optimised format to ensure optimum user experience.
  
  
• Call-To-Action Strategy - similar to our standard web development process we ensure that all pages of your website include clear call-to-actions throughout to make it as easy as possible for time-poor mobile phone users to take action on your offer.
  
  
• Auto-Discover Functionality - we update your standard website so that when a mobile phone user visits your website they are automatically redirected to the mobile version instead, ensuring an optimum visitor experience. This is how all of the big players do it, such as Google, Digg and Facebook, and this is what we will do for you.
  
  
• Form Integration - we integrate mobile website forms into your mobile website so that visitors can contact you on the go.
  
  
• Clickable Phone Numbers - we ensure that iPhone users can click on the phone number on your mobile website and make a phone call instantly.
  
  
• SEO Integration - we ensure that your mobile website is optimised for SEO using best practice mobile SEO implementation.
  
  
• Mobile Coding Implementation - your mobile website will adhere to the latest mobile website standards.
  
  
• Mobile Sitemap - we develop a mobile optimised XML sitemap and submit it to the major search engines.
  
  
• Google Analytics - we setup and integrate Google Analytics into your mobile website so you can see a detailed breakdown of how your visitors are interacting with your mobile website, including conversion tracking.
  
  
• Mobile Hosting - we help you setup hosting for your mobile website.
  
  

Give us a Call at 214.245.4846