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 WEBSITE
OPTIMIZATION |
- Initial Consultation & Keywords
Our technical staff begins by checking the current status
of your website to ensure that the optimization process
will not be encumbered by any unforeseen problems. One of
our staff optimizers will then use manual searches and custom
research software to gather data and create a list of the
most trafficked and targeted keywords in your industry.
Your optimizer will consult with you to choose the best
keywords for your optimization.
- Content Creation
After a list of keywords has been finalized for your
website, it is passed along to our content writers. Using
their training and experience, our writers will create original,
unique content or revise your current site copy. Keywords
will be placed in accordance with proper SEO densities while
maintaining a professional copy style that is appropriate
for site marketing and human readers, not just search engine
“spiders.” Our writers will contact you before
getting started on your content to ensure that the essence
of your website is not compromised.
- Website Redevelopment
Our optimization engineers will redevelop your website
to seamlessly integrate the optimized content and effectively
communicate your keywords to search engines. All aspects
of the website – including its architecture, meta tags,
alt tags, graphic text, internal link structure and subpages
– will be modified to be spider friendly and to ethically
meet the keyword relevancy requirements of the search engines’
algorithms. The staff of Submit Express is dedicated to
maintaining the design integrity and essence of your website.
- Link Development
The development of incoming links from well-established
websites is one of the major variables in attaining high
search engine rankings. Link development is absolutely essential
to your website’s success and is a major part of the
optimization service that we offer. A high quantity of quality
links can be developed through a variety of means, including:
- One-way links from directories and other related sites
- Reciprocal link exchanges with related sites
- Fee-based directory submissions
- Targeted link buys
- Submission
After the optimization process is complete, we will
submit your website to all the major search engines and
directories, including Yahoo, AltaVista, HotBot, AlltheWeb,
Google, AOL, iWon, Netscape, MSN, Lycos, Teoma, Ask and
DMOZ (Open Directory). In addition to these submissions,
we add fee-based directories such as Yahoo Directory, LookSmart
and several other quality directories which will add to
your link popularity. Lastly, if your website has indexing
issues, we will create and submit site maps to both Google
and Yahoo via their respective programs.
- Reporting
Before we start the optimization process, we will run a
ranking report to determine where your website ranks with
the various search engines. We will also send you the report
so you can see the results. Once optimization is complete,
we will run monthly reports to check on your website's progress.
You will be updated with these monthly ranking report results
via e-mail. In addition to the monthly ranking reports,
our staff will run weekly search engine monitoring to verify
that your site has not been dropped by any of the major
search engines. To ensure your satisfaction, our technicians
will periodically call you or email you just to check in.
We also invite you to call our staff anytime with questions.
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