Starting a new online business from scratch can be one of the most overwhelming ventures you can ever undertake. Just choosing the right platform for your website can be very stressful. Today’s market is flooded with thousands of options, so you will conduct extensive research and after several back-and-forths, you will choose the one that best suits your business.
It’s a stressful process because some are better than others and you must choose wisely. However, the platform you choose is not the only decisive factor for the fate of your new e-commerce business. You might wonder, now what? Well, there’s a secret. And it’s hidden in plain sight. The secret…is search engine optimization (SEO).
SEO is Crucial for E-Commerce Websites
For e-commerce websites, SEO is a destiny shaper, and it can make you a fortune too!
#1. People are looking for your products right now…and you’re not showing up!
How can you make sales if customers can’t see you? Technology has evolved over the years, and it has tremendously revolutionized the way consumers purchase products. Nowadays, online search is an integral part of the customer decision-making process. A 2012 Digital Influence Index study conducted by Fleslhman-Hillard Inc. indicates that 89% of consumers use search engines to make decisions. This underscores the need for a comprehensive SEO strategy.
You don’t want to miss the opportunity to be visible through your customer’s buying journey. Ignoring SEO could make you invisible in the search results. You will sell less, and your growth will stagnate, while your competitors will be thriving. You sure know the danger of that. You are allowing them to grow stronger and very soon your business will fizzle out.
#2. SEO is a cost-effective way to grow your business
When you’re running on a tight budget, paying for website traffic can be too expensive. Sure, banner ads are cheap, but they are also wildly inefficient, and you may end up just losing more money.
See where I’m going with this?
SEO demands a lot of work, knowledge, and skills but it also allows your business to compete organically with any other company, regardless of their advertising budget.
It is time you optimize your e-commerce website for search engines and unleash your business’ full potential. You have probably been making a meager profit because your business has been running on an e-commerce website without proper SEO.
What are you waiting for?