Small businesses can use technology to distinguish themselves from their peers while also offering the same services as larger competition. But that isn’t easy. App development can be foreign to many small business owners and it can be difficult to know how the process is going to go. Here’s what you need to know.
- Start brainstorming. What features do your customers truly need in an app? Not only do you need something unique, but you need something functional.
- Draw out specifications. This is a list of things that your app should do, such as maintain user accounts, schedule appointments, or deliver content directly to customers.
- Figure out your technology. There may already be resources you can use to cut down on development time.
- Get approval. Once you’ve figured out your technology you should be able to determine deadlines and your budget. Get approval from anyone else involved before starting the project
- Begin development. Development for a mobile app is usually fairly rapid and will often involve multiple stages of testing, throughout which the product may change or be added to.
- Launch your app. Launching an app often requires a not insubstantial amount of marketing, as you’ll have to encourage your customers to use it. Offering store discounts or promotions can help.
- Maintain the app. Apps grow and develop over time with your business. You aren’t done once the app has been created. Maintain the app by following up on trouble tickets and requests.
An app development may seem complicated, but a solid app development company will be able to put one together for your business. Apps are an investment and often yield substantial returns.