When it comes to designing software or websites, the UX or user experience is one of the most important factors to consider. It is steadily gaining popularity as a specialization among designers. Businesses are realizing the importance of providing easy-to-navigate and simple interfaces that can load faster. As a result, a superior UX design is one of the most crucial parts of making a website the best. But to create the best UX, it is important to understand the various elements involved in the process. A designer who has a clear conception of the elements will be able to deliver the best UX design.
Importance of UX Design
The first and foremost thing to understand is the importance of quality UX design. Building a website is rather easy these days. But to stand out with a positive reputation, one must pay attention to several factors that affect the UX. Here are a few perks of specialized UX design that can make your website more credible:
- A good UX design ensures your website is easily accessible by all.
- The UX design is the key to triggering the viewer’s interest so that they go in-depth while browsing.
- A simple UX design is usually responsive and loads fast which are both appealing qualities to prospective visitors.
- The website is compatible with all the latest browsers on various devices when the UX design is done keeping in mind the latest updates.
- A good UX design can help entrepreneurs gain clients from all over the world, courtesy of the ease of access.
What are the 5 Elements of UX Design?
Searchability or findability is one of the most elemental purposes of a good UX design. People must be able to discover the website with simple keywords. A simple UX which has elemental design factors like the logo, brand name, and slogan is easier to spot for the viewers. When these elements are added strategically, it helps to build the identity of the platform that is easily recognized by potential clients. Hence, UX designers must be well-versed in SEO strategies. This also helps them to optimize a mobile-friendly interface by improving the loading speed.
The website should be accessible to all. This means it should have design features making it useful to visually or auditory impaired users as well. Several compliance factors are taken into account through the UX research plan. Argos, the Dallas web design company has professional UX designers who know the intricacies of WCAG-2 and section 508 compliance for websites. They also take into account factors like browser compliance with adequate response time to make the website as accessible as possible for the users.
Did you know? Web users tend to browse for the next best option in an average of 3 seconds if the website does not load fast enough or does not look appealing. Thus, there should be an aesthetic as well as content-based appeal to your platform which makes it desirable. When the UX looks attractive and is easier to understand, it makes the website much more approachable to the users. Viewers usually do a quick scan as soon as they open the website. During this time, the website must be attractive enough to make them stay or revolve around the various pages. Color schemes, contrasts, graphics, font style, size, and overall flow of visual content altogether add to the desirability of the website. As a result, these are important UX factors to consider.
Have you ever struggled to open a certain website or faced issues with compatibility in your latest browser? Sometimes, when the UX is not updated, it can make the website slower and less credible to the users. The tone and style of presenting the content on a platform also affect credibility. Hence, the UX designers have to specifically pay attention to the voice and presentation of content on the website. If the content has slang and euphemisms, it can become less credible to the viewers. Thus, the information presented on a platform must be authentic, factual, and verifiable to make the platform credible.
The fundamental benefit of a superior UX design is to make the website more useful. There are several factors considered by UX designers which together define the usefulness of the website. Firstly, the unique layout and overall design play a vital role. If your website is inspired or copied from another reputed platform presenting similar content, users will not become dedicated to your website. Thus, designers access the website’s ability to function smoothly and satisfy the needs of the people visiting it. Even minor features like a social media button can become an important factor that draws more traffic. The UX designer ensures all such features are functioning smoothly to render the website useful consistently.